For the past year I have been studying marketing in an effort to become an influencer. In this time frame I have learned that society, like a stream of little ants infiltrating your house has been steadily marching false ideals into our minds. Ideals that are not our own, but the thoughts of others that are pushed upon us for monetary gain of the creators. Our ideas of success, our ideas of happiness, and our ideas of self worth have been shaped by a constant barrage of outside forces. Since we were able to watch a screen our ideas of what life is supposed to be like has been dictated to us. Through TV, social media, and print advertising companies tell us what we need to buy and what we need to do 24 hours a day. We need to stop the madness. Do we really think eating a bag of Doritos will make us as attractive as the girl in the AD? Dorito's certainly thinks so, they spent millions on this ad. It's not just them, all companies do this. We need to take our minds back! We need to take our ideals back, realize them for ourselves. We need to accept that true happiness can not be achieved by chasing after the ideals of others. The others just want you to believe you can so they can stuff their own pockets.
-Since we were able to focus our eyes we were bombarded with commercials. TV, Print, Radio, you name it. During the morning cartoons we were shown a happy kids playing with their new remote control cars which made us think that if we had one we would be happy to.
- After the cartoons, the football games come on. What does Dad see? An incredibly handsome man with expensive sunglasses in a brand new sports car with a giant smile on his face and a beautiful woman beside him. The Epitome of being happy and cool! Dad must need a sports car to be cool, then he will be happy.
-Social media shows us snippets of the lives of the rich and famous. It looks so fabulous! All those fancy cars we are supposed to want (why?), those diamond earrings, and those amazing clothes. Surely if we did what these folks do, bought the clothes they have, drink the drinks they drink, and eat the food they eat we would have a fabulous life too!
This is what the marketers are hoping for. They spend millions on studying us, the consumers. Then millions more to create the flashy ad that their research tells them will get our attention. Finally, they put in some type of emotion evoking call to action to get you to hand them your money. Make no mistake, these people do not actually know what would make you happy or what you would need to feel successful and whole. Nor do they have they right to assume so, but they do and we let them. It's time we stop. It's time we take our dreams back!
It is of the upmost importance we start to think for ourselves. In order to this we must shed the false ideals society has bound us to. We must break free of the mind-cuffs and think freely. How? Turn off the TV ads, Turn off the Social Media ads, turn off anyone or anything who treats you like a cat chasing a flashlight! Only then will we be able to understand what we need to have and achieve in life! Only then will we be able to start our true pursuit of happiness.
A little bit about me! I'm a family man with a lovely wife and three awesome boys. I have a bit of an entrepreneur bug. I started and sold my own company twice ( small businesses but the experience was valuable), I've dabbled in real estate, been an Ebay reseller, and also spent many years in management roles which is my current stream of income ( plus a few side streams I've put together). I'd say all in all I'm your typical guy trying to make a better life for his Family.